Rodrigo Vissuet: Building a Real Estate Career, Step by Step

At just 19 years old, Rodrigo Vissuet has chosen to channel his energy and discipline into a sector that demands consistency, long-term vision, and strategic thinking: real estate. His journey began with a simple yet ambitious idea — to create a vacation rental company that not only managed properties, but also offered a professional and seamless guest experience. This is how Turivex was born: starting with just a few homes, it now manages over 19 properties, with the goal of surpassing 100 in the coming years.

Turivex’s growth has been driven by Rodrigo’s focus on business management and digital marketing. He has spent time designing structured advertising campaigns with scalable investment and constant analysis, allowing him to attract high-quality leads, measure results, and optimize every peso spent. For Rodrigo, each campaign is not just marketing — it’s a learning opportunity to better understand market behavior, conversion rates, and business scalability.

In addition to his entrepreneurial efforts, Rodrigo chose to professionalize his real estate knowledge. He is now officially certified as a real estate advisor by the Mexican Ministry of Education (SEP) and collaborates with a real estate agency, gaining experience in the buying, selling, and leasing processes. This dual role — entrepreneur with his own brand and team member at an established firm — allows him to absorb diverse perspectives and strengthen his overall business vision.

Looking ahead, Rodrigo’s goal is to generate real value for both property owners and clients. With Turivex, he not only wants to expand the catalog of vacation rentals, but also to create a broader ecosystem of experiences, mobility, and community — all aimed at increasing guest retention and enhancing each stay. In the long term, he aspires to develop projects that transform tourist and residential spaces into sustainable, scalable business models.

What defines Rodrigo’s journey is not haste, but clarity: every campaign, every property, and every new step is part of a long-term learning process, laying the foundation for a solid and successful future. Rodrigo doesn’t aim to tell a story of overnight success, but rather to show that with discipline, clear vision, and steady work, it is possible to earn a place in one of the most competitive industries in the country.

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CEO del medio de comunicación LYPmultimedios y GreenInc.